Disambiguation: “Google+ Brand” vs “Google My Business”

Have you created a Google+ Brand page but don’t see your business on Google Maps?

Most likely, what you meant to do was create a local listing by using Google My Business.  A Google+ Brand page is for any business that wants to create a presence on the web, not just for a business that performs services out of a physical storefront.  (D’oh!  But don’t feel bad.  We wouldn’t be writing this post if others haven’t run into the same issue).

Here are instructions for getting listed on Google Maps if you already have a Google+ Brand page:

  1. Sign in to Google+ using the account of the owner of the Brand page.  (It’s gotta be the owner account).
  2. If you haven’t done so yet, go to Google My Business and create a local listing.
  3. On the left-hand side, click “Pages > Manage this page” for the local listing page you had created.  (Please note that it will look very similar to the Brand page, but it will have a verification badge next to the business name).
  4. In the top left corner, click “Dashboard > Settings”.
  5. In the “Profile” section, click “Connect a different page”.
  6. Click “Confirm”.  This will connect the Google+ Brand page to Maps and disconnect the local listing page you had created through Google My Business.

Once the Google+ Brand page is showing up on Maps, you’ll see the name and verification badge of the former local listing & all the business info (hours, phone, etc).  The followers, posts and managers will be preserved.  And any management responses to reviews will show up (although it might take a few hours to populate).  Google advises you to remove ad campaigns associated with the page in case you are running some.

Reference: https://support.google.com/business/answer/6010825

What menus and reviews tell us

A NYTimes Article profiling Dan Jurafsky has some interesting insights into the language used by restaurants and their reviewers. Dan Jurafsky is a linguistics professor at Stanford who is particularly interested in the language of food.

From his studies:

  • In high end restaurant menus which traditionally tended to contain more french words (jus, a la mode), french words are becoming less popular and italian words are becoming more used (caprese, nicoise).
  • High end restaurants tend to use shorter sentences but longer words. A 1 letter increase in the average word length correlates to an 18 cent increase in dish price.
  • Positive reviews all tend to be very similar to each other and negative reviews vary much more widely from each other. This echoes Leo Tolstoy’s famous line about how all happy families are alike and unhappy families are unhappy in different ways.
  • Negative reviews used language similar to those used in the wake of a traumatic event (terrorist attack, death). Words using past tense, and ‘we’ are seen much more frequently.
  • Reviews of expensive restaurants used sexual metaphors, whereas cheaper restaurants used drug metaphors.

All in all a very interesting series of observations! However, does this mean that a restaurant can increase profits by using longer, italian words in their menus and charging more per dish? As we know, it is not so straightforward. Correlation does not imply causation.