Last June, Google introduced the Google My Business App – a one-stop shop to help local businesses get found online. Recently, they updated the app so that businesses can respond to reviews in real time.
How the Google My Business App Update Works
As soon as a customer writes a review for your business, the app will send you a push notification and give you the chance to respond quickly. Here is nifty little graphic of how the push notification works (courtesy of Techcrunch).
Does the Google My Business App Allow Me to Send a Private Message to a Reviewer?
No (at least not as of when this article was written). Your response is still a public post.
Need Some Tips About How to Respond to Reviews?
Why Is Responding to Google+ Reviews Important?
Google is a heavy-hitter, and they’ll only get more influential in local. By responding to reviews quickly, you have the chance to not only get an unhappy reviewer to change his mind but to also win over any prospective customers reading your Google+ business page. Reviews are also a valuable source of customer feedback, so even if you don’t choose to respond, you still get input that can help make your business better.
If you need help monitoring and managing online reviews for all the major review sites and you’ve got multiple locations you’re overseeing, holler!